Last updated: November 7, 2026
Hexvale ("the game") is a game developed by Aritan Games ("we", "us"). This policy explains what information the game handles, and why.
No account needed
The game needs no registration and never asks for your email address or phone number. Your progress (islands won, stars, coins, decorations, the Daily Isle's streak) and your settings are saved only on your device (and in your phone's own backup, iCloud on iPhone or Google on Android). Some analytics events described below include a few of these numbers, such as the stars of an island won, but the save and the settings themselves stay on your device. They are never sent to us, and they are deleted when you delete the game.
Analytics
We use Amplitude, an analytics service, to understand how the game is played and to find and fix problems. It receives game events (for example the game opened, an island started, won or lost, a booster used, or a setting changed, an ad watched, a purchase made), error reports from the game, how long the game takes to load, session length and frequency, the device type, operating system version and language, a random identifier created when the game is installed, and the IP address of the connection, from which Amplitude works out an approximate location (country, region and city). This information is not linked to your name, email address or Apple Account, and it is not used to track you across other companies' apps or websites. See Amplitude's privacy notice.
Advertising
To keep the game free it shows ads from Unity Ads and Google AdMob. When ads are requested or shown, these providers may collect and use your device's advertising identifier (only if you allow tracking when the game asks), your IP address and approximate location, information about the ads you see and how you interact with them, and diagnostic data, to show and measure ads, prevent fraud and, where you allow it, personalize ads. See Unity's privacy policy for game players, the Google Privacy Policy and how Google uses information from apps that use its services.
- Tracking. The game asks for permission before the advertising identifier can be used for tracking. If you decline, ads are still shown but are less personalized. You can change this at any time in iOS Settings > Privacy & Security > Tracking.
- Consent. Where the law requires it (for example in the United Kingdom and Switzerland), Google's consent message asks for your choices first, and they apply to both ad providers. You can change them at any time in the game's Settings.
- Reward videos are only shown when you choose to watch one. Between islands the game may also show a short full-screen ad; buying Remove Ads stops those for good, and the reward videos stay, each one only when you choose it. The Android version of the game shows no ads yet; this policy will say so before it does.
Purchases
In-app purchases are processed by Apple through the App Store. We never receive your payment details. The game only checks, on your device, which purchase was made so that it can deliver it. See Apple's Privacy Policy.
Reminders
If you allow notifications, the game schedules its reminders on your device (for example that today's Daily Isle is ready). Your device creates and shows them by itself: nothing about them is sent to us or to anyone else. You can turn them off in the game's Settings or in iOS Settings > Notifications.
Sharing
When you share the game, its text and link go through your phone's share sheet (Apple's on iPhone, Android's on Android) to the app and the people you choose. We do not receive what you share or who you share it with. The analytics only record that a share happened, from which part of the game, and which app it went through (for example Messages).
Feedback form
If you write to us on the feedback page, we receive your message, the game version, platform and language, and your email address only if you choose to give it. The form is run by Netlify, the host of this website, which also records the IP address and browser details of each message. We use all of this only to read and answer your message.
Keeping and deleting data
We keep analytics data only as long as it helps us improve the game, and feedback messages only as long as we need them to answer you. Deleting the game deletes everything stored on your device; if you install it again, it gets a new random identifier. To ask us to delete data we hold about you, write to us on the feedback page and include the ID shown at the bottom of the game's Settings, so we can find the analytics data that belongs to your device.
Service providers
Amplitude (analytics), Unity and Google (ads), Apple (purchases) and Netlify (this website and the feedback form) process the data described above, mainly in the United States. We share data only with providers that protect it at least as well as this policy describes and as Apple's App Store rules require.
Your rights
Depending on where you live (for example the United Kingdom or Switzerland), you may have the right to access, correct or delete your personal data, to object to or restrict its use, and to complain to your data protection authority. We use analytics and feedback data on the basis of our legitimate interest in running and improving the game, and ad data on the basis of your consent where the law requires it. To use your rights, write to us on the feedback page.
Children
The game is made for a general audience. It is not directed at children under 13, and we do not knowingly collect personal information from children.
Changes to this policy
If we change this policy, the updated version will be posted at this address with a new "Last updated" date.
Contact
Questions about privacy: write to us on the feedback page.